Campaigns and pieces
Campaigns, content
and advertising
Advertising creativity turns a brand's strategy into campaigns, ads and content people see and remember. At the studio of Silvia Molina and León Corkidi we conceptualize and produce campaigns, graphic pieces, social media content, carousels, scripts for reels and videos, and sales materials.
A creative concept before a single piece
A creative concept is the central idea that ties every piece of a campaign together. With a defined concept, the ad, the carousel, the reel and the sales material tell the same story in different formats.
Standalone pieces without a concept compete with each other for attention. Pieces born from the same idea reinforce each other, and every post adds recall instead of starting from zero.
What's included
- Campaign conceptThe central idea and its development for digital, print or experiential media.
- Ads and paid mediaCopy and graphic pieces for social media and search ads.
- Social media contentPosts, carousels and stories aligned with the brand's identity.
- Scripts for reels and videosStructure, copy and visual direction for short videos and audiovisual pieces.
- Advertising copywritingHeadlines, campaign copy, emails and sales messages in English and Spanish.
- Sales materialsPresentations, brochures and support pieces for the sales team.
How we work
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01
Brief
We define the objective, audience, message and channels of the campaign or content.
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02
Concept
We create the central idea and present it with examples of how it would look in each format.
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03
Production
We write and design the agreed pieces while respecting the brand's identity.
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04
Fine-tune
We review the pieces with your feedback and deliver them ready to publish or run.
Agency experience, studio attention
León Corkidi has been a copywriter and creative director at agencies in Mexico City, Bogotá and Medellín, and has led creative teams for brands such as Tigo, Argos, Comfama and Nutresa. As creative director at REP/GREY he earned several Effie Awards for Tigo and a Cannes Lions 2017 shortlist with a series of Harley-Davidson radio spots.
Silvia Molina brings more than 19 years of brand design and art direction, including time at Grey Colombia and TBWA Colombia. The studio offers that experience without the structure of a large agency. Projects are handled directly with Silvia Molina and León Corkidi, and specialized production collaborators join when needed.
Content in English and Spanish
Brands that sell to Hispanic audiences in the United States need messages that sound natural to each segment. The studio writes in both languages through transcreation, adapting tone, humor and cultural references instead of translating word for word.
León Corkidi wrote email campaigns, organic content and paid social for U.S. brands from Colombia as a senior copywriter for a Florida-based studio.
Frequently asked questions
Do you create full campaigns or just individual pieces?
Both. The studio can build a full campaign from the concept up or produce individual pieces that respect an existing identity and campaign.
Do you work per project or on a monthly retainer?
The studio works per project and adapts the scope to what the brand needs, with no rigid packages.
Do you write scripts for reels?
Yes. The service includes scripts for reels and videos, with the structure, copy and visual direction of each piece.
Do you produce the video or only conceptualize it?
The studio conceptualizes, writes and provides creative direction. For audiovisual production, specialized collaborators join when the project requires it.
Do you work with brands outside Colombia?
Yes. The studio has worked for brands in the United States, Mexico and Colombia, in English and Spanish.
What is a creative concept?
A creative concept is the central idea that connects every piece of a campaign, so each format tells the same story.
An idea that shows in every piece
If your brand needs a campaign or content that works, tell us the objective and we will propose the concept to get there.